by Michael Willard | Jun 4, 2017 | Packaging Busts
This edition of Packaging Busts is a bit different as we go beyond the obvious packaging missteps and delve into a common error: Usability. The issue of usability can be caused in the packaging development world in several formats ranging from creating original...
by Michael Willard | Feb 13, 2016 | Packaging Busts
In this installment of Packaging Busts, we look at one of the basic essential characteristics of what a package is intended for: Containment. Packages such as pots made from various materials including: metals, stone, and probably the most common clay, sand, or mud...
by Michael Willard | Jan 16, 2016 | Packaging Busts
Over the years, Pack Protocols has come across obvious and ambiguous packaging oversights. After witnessing multiple packaging anomalies we decided to put together a new series dedicated to packaging related blunders. The intent is not to emphasize the wrong doing of...
by Michael Willard | Nov 24, 2015 | Packaging Knowledge
In the past couple of years it has been apparent in the “churn and burn” motto has been echoed throughout the corporate world. Executives continuously have their blinders on focusing only on their own interests. Too often many companies jump to conclusions and produce...
by Michael Willard | Aug 7, 2015 | Business
The Misconception of Ad hoc Current micro-business worlds are constantly becoming faster and faster as new technologies are being adopted. Along with the fervor of every project being accelerated, the concept of ad hoc has seethed into a majority of corporation’s...
