Packaging Design has become an increased complexity in recent years. It is typical for companies to hire artists to design packaging to give it a creative identity. Packaging with a creative identity is great, but is not the only factor to look at. Technicalities of producing creative masterpieces can lead to business nightmares.

To alleviate nightmares, Pack Protocols takes a holistic approach extending from initial concept design to production and beyond for primary, secondary, and tertiary packaging. PP employs 3D and 2D CAD systems to develop and design packaging that is both visually appealing and can be manufactured. PP can provide quick design mock ups, conceptual designs, 3D models, assemblies, dielines, and drawings.

PP has experience in a plethora of packaging formats from retail, distribution, club store, and industrial utilizing numerous materials such as: paperboard, corrugated, plastics, etc. In addition we can provide label and bar-code design.

Packaging documentation is a major challenge for a majority of companies. Documentation of packaging needs to be established to ensure what is requested is fulfilled. All too often many companies are in a time crunch and documentation is not provided. The only concern is meeting customer demands.

An excellent illustration of the need for documentation is a request for a closure for a container. A client is developing a new product to be in production in the next month. To accommodate the product a closure is essential. The company believes it can use the same closure from a previous product. When it is time for producing the new product, the closure procured does not work! The company is in a frantic and asks their supplier what closure was provided. The supplier replies back it was the standard closure they always give.

If the company provided the appropriate documentation, the company would receive the correct closure needed. By providing documentation, packaging items can be accounted for and prevent unnecessary challenges.

Packaging quality is a conundrum for most companies. Some companies perceive packaging as a commodity item and pay no attention to quality. Other companies value packaging as an essential part of the product and place packaging quality in the highest regards. This occurs because packaging is everywhere! Some companies’ standards of quality are composed of detailed programs while others have none.

Quality is an important part to any company and it should apply to packaging. Without striving for quality, the tone of company is set for lack of controls. Without any controls, companies have minimal influence in what is acceptable or what is not acceptable. For instance; if company A requires a container to place a product in for shipping, while company B may not require a specific type of container while others may specify a certain type. If there are complaints or issues about the type of container being used from customers, company B has no support where company A has a standard set in place and has influence.

Quality varies from company to company depending on value of product. The key importance of quality packaging is to ensure what is purchased, created, or specified is met. If packaging does not meet the quality standards it may lead to other issues within the company beyond packaging.

To be a leader in cutting edge technology in any industry companies must invest the time and financial resource to be considered a cut above the standard. For example; well known technology companies did not start off without any knowledge in their industry otherwise they would of have folded a long time ago. If they did not have the knowledge at the time for the industries they wanted to be a major player in, they either brought employees in to conduct research and development or contracted outside firms.

Without a robust research and development program, businesses may be putting their livelihoods at risk. By not being current with the trends in their industry, there is a possibility for companies to have “tunnel vision” and have a great innovation pass them by when presented. In recent times, numerous firms have had to either adjust financials, reduce work forces, or close doors all together because of lack of R&D.

Do not let this happen to your company! Pack Protocols works with their clients to assist them with all their Packaging Research and Development needs and wants. PP diminishes the unknown when it comes to Packaging R&D.

Attending one of Pack Protocols webinars allows PP’s clients to develop their packaging knowledge from virtually anywhere. In today’s ever changing work world, businesses have employees deployed internationally. Some employees have typical cubicle offices at company headquarters while others may work remotely throughout the nation. Establishing a convenient time to arrange training by department and/or team is difficult due to employee’s situations.

Let PP minimize the risk of losing out on vital training by providing educational webinars pertaining to employees skill sets. Whether employees need crash courses on packaging or detailed reports on specific packaging topics, Pack Protocols can develop an effective and efficient webinar program where all participants will learn and be able to use the concepts in their day to day working roles.