As we start a new calendar year, companies begin to roll out new initiatives and policies. Based on prior experience, a lot of meetings are scheduled in the first few months of the new year to map out what projects are going to be tackled. Packaging always comes into play because companies are typically evaluating refreshing current or phasing in new product. Typically firms want to to implement packaging changes in doing so.
Pack Protocols LLC has come up with a few packaging resolutions for companies to consider during the assessment phase of the business cycle,
- Be more sustainable with packaging
During the economic decline; companies shifted to packaging that was the lowest cost and did not take sustainability seriously. It was noted a few companies even steered away from sustainable packaging all together. As consumer habits change there is a bigger want and need for sustainable packaging. More medium to large companies are recognizing consumers are switching to brands incorporating products with more Eco-focused practices, including packaging.
- Design and develop “smart” packaging
Also noted during the past few years, companies made numerous supplier switches to save on cost. A few companies applied “off the shelf” packaging for 100% of their products. Packaging distributors may or may not be always the appropriate solution. In some cases these firms may have saved money in the short term, but many have not in the long term because they did not optimize packaging to their product.
- Incorporate intelligent packaging
Yes, the packaging industry can seem archaic at times compared to technology companies. Corporations have to realize that there is value in packaging and it needs to be shown and supported.
One way to differentiate from other firms is to incorporate technology and possibly improve packaging. This can be conducted by utilizing evolving technology such as active packaging, block chain technology, RFID/NFC, as well as specific software and processes to streamline the packaging development and deployment process.
Following through with the above initiatives can be time consuming. Companies may or may not be well versed in the packaging realm or have the resources to complete the project alone. Often corporations have an impression that packaging changes only take hours to complete. In reality that is not the case. Taking on projects alone tend to have significant impacts to successful packaging. Pack Protocols LLC can assist with navigating and collaborating with companies through the packaging development/updating process by providing expert guidance, education, and engineering services to ensure company’s sustainable, design, and intelligent packaging achievements are accomplished!
If your company is looking to fulfill any New Years packaging projects, feel free to reach out to Pack Protocols LLC.
(657) 204-6093
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