by Michael Willard | Jun 4, 2017 | Packaging Busts
This edition of Packaging Busts is a bit different as we go beyond the obvious packaging missteps and delve into a common error: Usability. The issue of usability can be caused in the packaging development world in several formats ranging from creating original...
by Michael Willard | Feb 13, 2016 | Packaging Busts
In this installment of Packaging Busts, we look at one of the basic essential characteristics of what a package is intended for: Containment. Packages such as pots made from various materials including: metals, stone, and probably the most common clay, sand, or mud...
by Michael Willard | Jan 16, 2016 | Packaging Busts
Over the years, Pack Protocols has come across obvious and ambiguous packaging oversights. After witnessing multiple packaging anomalies we decided to put together a new series dedicated to packaging related blunders. The intent is not to emphasize the wrong doing of...
